- Awareness – Health Blogs, Insurance Market Surveys, Press Articles
- Engagement – Quarterly email, Annual Review Call or Letter, Online Quote and Instant Cover website functionality, Refer-a-Friend scheme, Staff Insurance schemes
- Advice – Strong technical advice, Dedicated Adviser for each customer, Compliance monitoring, CPD, Advice tools such as XRAE and CI expert
- Service – dedicated Customer Service team, Quarterly emails, Annual Reviews, ‘Check & Send’ Trust Form service at no additional cost
- Claims – Claims handling support, Liaison point, Publication of Claims Stories
